Why Video Is The Best Tool For Recruiters

Recruiting new employees or interns can be long and tedious. With the ever-increasing competition, it's getting harder to find the right match for a role. However, video production is changing the game, and it's a tool that recruiters can use to increase brand recognition while attracting the best candidates.

Video production is the way of the future, and incorporating it into your company's recruitment strategy is vital to keep up with the competition. Today, we're going to explore the many ways that recruiters can benefit from video production and how it can elevate their hiring process.

1. Video Job Descriptions: Incorporating a video into the job description can make a job posting stand out compared to other simple job listings. Studies have shown that people retain 95% of a message when viewed in a video compared to 10% when reading text. A video job description can highlight the company culture, the team, and their day-to-day activities. It can also provide potential candidates with a sense of what to expect before applying, leading to more qualified candidates and fewer interviewees who don't fit the role.

2. Virtual Company Tours: Virtual tours are taking the real estate industry by storm, but recruiters can also benefit from incorporating a virtual tour into their recruitment strategy. A video tour of your company can help you present your brand and culture to potential candidates, making them feel more connected and informed. It can also help candidates get a sense of the working environment, office layout, and even the facilities, which can lead to better-informed candidates who will fit the role and your company culture.

3. Employee Testimonials: Incorporating employee testimonials into your recruitment video production can help highly-valued employees speak to the culture they work in and why they love their job. This type of video production can add trust and help potential employees understand the company they could be working for and give them a glimpse of the office vibe and a chance to relate to existing employees.

4. Social Media Marketing: Your social media channels are essential for advertising job postings, employer branding, and other recruitment efforts. Incorporating video production into your social media strategy can make more sense than standalone job postings or text-based advertisements. Social media platforms have a broader audience reach, so utilizing something engaging like a video production can help companies attract better quality candidates more organically while getting a better ROI on your ad spend. Check out this video we’ve created in partnership with SIG focused on their Intern Poker Tournament:

SIG 2022 Intern Poker Tournament

5. Increase Brand Recognition: Video production can also increase brand recognition and help recruiters attract more suitable candidates. With an impressive and unique video production of your company, you can make a lasting impression with potential candidates that can last a lifetime. Recruiters can show their prospective candidates that their organization is up with the times and is continually looking to innovate and better the way they do things.

In conclusion, incorporating video production into your recruitment strategy can increase brand recognition and attract better quality candidates while making your recruitment process more efficient and effective. By utilizing multiple video types such as virtual tours, employee testimonials, job descriptions, social media marketing, and increasing brand recognition, you can ensure that your recruitment process will continuously grow. We hope this article has shown you the value of video production and how it can lead recruiters to increase their brand recognition while attracting better quality candidates.

Why and How Universities Should Use Branded Video Content

Why universities need to be sharing student stories through the use of video content

In today's digital age, video content has become a powerful tool for showcasing stories and emotions. It has the ability to capture a viewer's attention and immerse them in a story. That's why universities should be jumping on the video content bandwagon to share student stories. When universities share student stories through video content, they can engage with their audience on a deeper level, improve their brand reputation, and showcase their successes. Take a look at this piece we created in partnership with Bucks County Community College last year: Level Up | Bucks County Community College

Bucks County Community College Music Department Featured In Commercial

1. Engage with the Audience on a Deeper Level: Video content can give people a glimpse into someone else's life. When you share the stories of students, you are sharing the triumphs and struggles of real people. By doing this, you create a connection with your audience that goes beyond simple statistics. Video is a personal and engaging medium that can showcase the essence of a university.

2. Improve Brand Reputation: When you share student stories, you not only promote your university, but also the student's success. This can improve brand reputation by showing the world that your university cares about its students and is invested in their future. An investment in the student's future is also an investment in the university's future. Sharing student success stories can attract new students, potential donors, and investors.

3. Showcase University Successes: Sharing student stories can highlight the successes of the university. If a student goes on to achieve great things, sharing their story can demonstrate the success of the university.

4. Increase Social Media Engagement: Video content is shareable, and social media makes it easy to share with a wider audience. By sharing student stories on platforms like Facebook, Instagram, or LinkedIn, universities can reach a much wider audience than through traditional marketing channels. Social media is where people are communicating and sharing with each other. By being present on those channels, universities can grab people's attention.

5. Improves Retention Rates: Sharing student stories can create a sense of belonging and inclusivity for students. When students see themselves or people like them achieving success, it can motivate them. This uplifting, relatable content can help students see that they are not alone in their struggles and encourage them to persevere.

Bucks County Community College Science Department Featured In Commercial

Universities need to be sharing student stories through the use of video content. Video is a powerful tool that can engage with an audience on a deeper emotional level. Videos can create a personal connection that goes beyond the numbers. By sharing the stories of students, universities can improve brand reputation, highlight their successes, increase social media engagement, and improve retention rates. The world is social, and universities should be showcasing their students' achievements to the world. When universities share student stories, they are investing in their students' future and their own.