Why Video Is The Best Tool For Recruiters
Recruiting new employees or interns can be long and tedious. With the ever-increasing competition, it's getting harder to find the right match for a role. However, video production is changing the game, and it's a tool that recruiters can use to increase brand recognition while attracting the best candidates.
Video production is the way of the future, and incorporating it into your company's recruitment strategy is vital to keep up with the competition. Today, we're going to explore the many ways that recruiters can benefit from video production and how it can elevate their hiring process.
1. Video Job Descriptions: Incorporating a video into the job description can make a job posting stand out compared to other simple job listings. Studies have shown that people retain 95% of a message when viewed in a video compared to 10% when reading text. A video job description can highlight the company culture, the team, and their day-to-day activities. It can also provide potential candidates with a sense of what to expect before applying, leading to more qualified candidates and fewer interviewees who don't fit the role.
2. Virtual Company Tours: Virtual tours are taking the real estate industry by storm, but recruiters can also benefit from incorporating a virtual tour into their recruitment strategy. A video tour of your company can help you present your brand and culture to potential candidates, making them feel more connected and informed. It can also help candidates get a sense of the working environment, office layout, and even the facilities, which can lead to better-informed candidates who will fit the role and your company culture.
3. Employee Testimonials: Incorporating employee testimonials into your recruitment video production can help highly-valued employees speak to the culture they work in and why they love their job. This type of video production can add trust and help potential employees understand the company they could be working for and give them a glimpse of the office vibe and a chance to relate to existing employees.
4. Social Media Marketing: Your social media channels are essential for advertising job postings, employer branding, and other recruitment efforts. Incorporating video production into your social media strategy can make more sense than standalone job postings or text-based advertisements. Social media platforms have a broader audience reach, so utilizing something engaging like a video production can help companies attract better quality candidates more organically while getting a better ROI on your ad spend. Check out this video we’ve created in partnership with SIG focused on their Intern Poker Tournament:
SIG 2022 Intern Poker Tournament
5. Increase Brand Recognition: Video production can also increase brand recognition and help recruiters attract more suitable candidates. With an impressive and unique video production of your company, you can make a lasting impression with potential candidates that can last a lifetime. Recruiters can show their prospective candidates that their organization is up with the times and is continually looking to innovate and better the way they do things.
In conclusion, incorporating video production into your recruitment strategy can increase brand recognition and attract better quality candidates while making your recruitment process more efficient and effective. By utilizing multiple video types such as virtual tours, employee testimonials, job descriptions, social media marketing, and increasing brand recognition, you can ensure that your recruitment process will continuously grow. We hope this article has shown you the value of video production and how it can lead recruiters to increase their brand recognition while attracting better quality candidates.