Why and How Universities Should Use Branded Video Content

Why universities need to be sharing student stories through the use of video content

In today's digital age, video content has become a powerful tool for showcasing stories and emotions. It has the ability to capture a viewer's attention and immerse them in a story. That's why universities should be jumping on the video content bandwagon to share student stories. When universities share student stories through video content, they can engage with their audience on a deeper level, improve their brand reputation, and showcase their successes. Take a look at this piece we created in partnership with Bucks County Community College last year: Level Up | Bucks County Community College

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1. Engage with the Audience on a Deeper Level: Video content can give people a glimpse into someone else's life. When you share the stories of students, you are sharing the triumphs and struggles of real people. By doing this, you create a connection with your audience that goes beyond simple statistics. Video is a personal and engaging medium that can showcase the essence of a university.

2. Improve Brand Reputation: When you share student stories, you not only promote your university, but also the student's success. This can improve brand reputation by showing the world that your university cares about its students and is invested in their future. An investment in the student's future is also an investment in the university's future. Sharing student success stories can attract new students, potential donors, and investors.

3. Showcase University Successes: Sharing student stories can highlight the successes of the university. If a student goes on to achieve great things, sharing their story can demonstrate the success of the university.

4. Increase Social Media Engagement: Video content is shareable, and social media makes it easy to share with a wider audience. By sharing student stories on platforms like Facebook, Instagram, or LinkedIn, universities can reach a much wider audience than through traditional marketing channels. Social media is where people are communicating and sharing with each other. By being present on those channels, universities can grab people's attention.

5. Improves Retention Rates: Sharing student stories can create a sense of belonging and inclusivity for students. When students see themselves or people like them achieving success, it can motivate them. This uplifting, relatable content can help students see that they are not alone in their struggles and encourage them to persevere.

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Universities need to be sharing student stories through the use of video content. Video is a powerful tool that can engage with an audience on a deeper emotional level. Videos can create a personal connection that goes beyond the numbers. By sharing the stories of students, universities can improve brand reputation, highlight their successes, increase social media engagement, and improve retention rates. The world is social, and universities should be showcasing their students' achievements to the world. When universities share student stories, they are investing in their students' future and their own.